Content Marketing Research

Predict The Content **Your Audience Needs**

Discover audience demand before competitors. Position your brand as the authority and the answer.

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1k+

Content Briefs Delivered

1M+

Signals analyzed weekly

Visibility Growth

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Forecast.ing

Trusted by 40+ content teams

I&CO
GAINS
sustena
Intel
ASI
Federant
PropertyLens
TechMike
Alchemy Worx
Margin Department
Content Performance

Content Marketing + Data Science

Get better results from every piece of content you publish by starting with evidence, not guesses.

Expert Research on Autopilot

Content Marketing Teams

Expert Research on Autopilot

Weekly research and briefs so your team stays in publishing mode.

Know how topics will perform before you commit

Eliminate hours of manual research

Build authority with every piece you publish

Increase Visibility in Traditional and AI Search

AEO & SEO Teams

Increase Visibility in Traditional and AI Search

All search surfaces are now powered by semantics, not keywords. Forecast.ing creates a custom semantic map of your brand, audience, and competition.

See how AI search engines interpret your content

Close visibility gaps competitors don't see yet

Build authority that earns rankings and citation

Amplify Brand Authority Through Content

Brand Teams

Amplify Brand Authority Through Content

Uncover the conversations you should be leading but don't know about yet.

Build recognition as the authority on topics that matter

Lead conversations instead of reacting to them

Earn citations that amplify your market position

Content Planning

Predictive content powered by expert research

Our research pipeline runs weekly, analyzing news, competitors, search, and social to surface what your audience will care about next.

Expert Research

Insights competitors can't get from ChatGPT or Perplexity. We analyze and rank 1M+ signals each week.

Voice of the Customer

Real conversations from the communities, channels, and newsletters that have your buyers' attention.

Competitive Intelligence

Synthesize what competitors publish across web pages, blogs, newsletters, and press releases.

Answer Engine Optimization

Google Search Console, keyword analysis, and AI citations inform our analysis.

Topic Prioritization

Every topic ranked by relevance, demand, and opportunity so you invest in what matters.

Content Briefs

Research synthesized into briefs with messaging, sources, and direction.

Topical Authority

Build authority at the topic level, not keyword by keyword.

Explainable Data

See the sources behind every recommendation. Say goodbye to hallucinated links.

Trusted

Stories From Our Customers

See how B2B marketing teams use predictive content strategy to build authority and drive demand.

Clearly Differentiated TK (missing)

Topic prioritization is a big strength. Scores like brand relevance, traffic potential, and AI citations give a solid quantitative backbone for decision-making.

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Ashikur Rahaman

Product & Growth

Faster publishing TK (missing)

Forecast.ing researches signals and generates content briefs so we can focus on telling the stories our prospects are looking for.

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Gabe Lett

CMO, Praire Engineers

5x Increase in Google Rank

Using Forecast.ing is like pressing the easy button. It tells us where our expert opinion is needed and how to craft the article. We now publish faster, more frequently, and more people read it.

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Bob Frady

CEO, PropertyLens

Brand

28%

Share of site traffic

Forecast.ing saves us hours every week by giving our team a clear, research-backed content plan we can put straight into production. They identify the most effective topics and brief each tactic.

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Harris Edelman

CEO, TechMike

Brand

Common questions about predictive content

What is predictive content?

Predictive content identifies topics that will drive audience demand before you create content. Data replaces guesswork. First-mover advantage replaces reactivity. You see where demand is building in areas close to your expertise and claim those topics first. Your content earns brand visibility because it meets your audience where they're about to need help.

How is predictive content different from traditional SEO?

SEO starts with keywords and optimizes pages to rank. Predictive content starts with voice of the customer and builds authority before demand peaks. SEO tools show what's already competitive. Predictive content shows what's worth owning next. SEO data is one of many inputs into predictive content. By placing SEO data alongside news, competitive, and social, we are able to quickly move brands to the topics that matter right now.

How does Forecast.ing power predictive content?

Forecast.ing runs a weekly research pipeline. The pipeline analyzes brand, news, competitors, social, AI citations, and traditional search. Every topic gets ranked by relevance, demand, and opportunity. You receive prioritized topics and content briefs. Your team publishes with evidence, not guesses. And every publication feeds a learning loop that makes the next prediction more accurate.

Who is predictive content for?

Predictive content serves B2B marketing teams who currently publish regularly or are gearing up to do so. These teams want to maximize the impact of every publication. They need to build topical authority faster than competitors. And they want to do it with data that eliminates meetings, reviews, and jockeying. This approach treats content as an investment with measurable expected value. Stop publishing content people aren't reading. Start writing content that moves your audience from research to action.

How do you measure predictive content?

Success shows up in topical authority, not keyword rankings. You measure how consistently your brand appears across a topic cluster. You track how often AI search results cite your content. You see whether your content leads conversations or follows them. Forecast.ing tracks authority at the topic level. You see progress across your entire content footprint.

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Content teams, AEO / SEO, and Brand teams are using Forecast.ing to know what works before they publish.

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Forecast.ing is the predictive content platform that helps B2B marketing teams own the topics that drive audience demand.

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