Google Search Console contains the raw signal of what your audience searches for, but keyword lists can’t reveal intent. AI search engines evaluate content using vectors, not keywords. By converting your search queries into vectors and clustering them by meaning, you can see which topics your audience cares about, where your current authority is strongest, and which gaps to prioritize. Query2Vector is a free tool that transforms your Google Search Console data into vector clusters, revealing the intersection of what your audience is searching for and where your brand has established topical authority. ## Topical authority wins AI search, not keywords. Google, AI Overview, AI Mode, ChatGPT, and Perplexity look for brands that demonstrate authority in their core business offering. Previously, you could compete for keywords far from your area of expertise without damaging your brand authority. Today, AI search engines evaluate whether your brand demonstrates expertise across an entire subject. ## How AI Search Measures Topical Authority AI search engines measure authority through three pillars: 1. **Lexical Search (Keywords):** Still important for brand names and specific terminology. 2. **Semantic Search (Intent):** Understanding the meaning behind queries using vector embeddings. 3. **Topic Authority (Depth):** Evaluating the breadth and depth of your content on a specific subject. ## Step-by-Step Guide: Map Your Topic Priorities with Query2Vector Query2Vector is designed to bridge the gap between traditional keyword data and modern vector-based search. ### Step 1: Export Your Google Search Console Data Go to your GSC dashboard, select a date range (we recommend 3-6 months), and export your queries to a CSV or Excel file. ### Step 2: Upload to Query2Vector Upload your file to the [Query2Vector tool](https://app.forecast.ing/google-search-console-tool-ai-seo). Our system will automatically process each query into a multi-dimensional vector. ### Step 3: Analyze Your Topic Clusters The tool groups your queries into semantic clusters. Look for patterns in impressions, clicks, and CTR across these clusters to identify high-opportunity topics. ## Start Using Vectors in Your Daily Workflow AI search has changed. Your content planning process should too. Keywords still matter, but if that's all you're using, you're missing the shift that's shaping your brand's visibility. Try [Query2Vector](https://app.forecast.ing/google-search-console-tool-ai-seo) now.